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BACHELOR OF SCIENCE IN BUSINESS ANALYTICS

SCHOOL OF BUSINESS

BECOME A DRIVING FORCE FOR BETTER BUSINESS

Nexus University’s Bachelor of Science in Business Analytics undergraduate degree program teaches students to lead their organization’s big data objectives through data management and statistical analysis. Using sophisticated data analysis software, students learn to solve complex and multidimensional business problems, and in the process, they acquire the knowledge, understanding, skills, and hands-on experience needed to become a data architect and senior business leader.

According to the Bureau of Labor Statistics, demand for professionals with expertise in data science and analytics will grow much faster than average over the next decade1. Earn your Bachelor of Science in Analytics online at Nexus University to gain the skills and knowledge you need to compete in this fast-growing field.

WHAT SHOULD YOU EXPECT IN THIS PROGRAM?

Relevant skills that can be immediately applied to your career.

Highly qualified faculty with relevant career experience.

Online theory classes that let you study at your own pace.

Education priced around the needs of our student population.

Flexibility that lets you maintain a work-life balance.

Small class size for personalized communications with faculty.

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What Will You Learn How to Do?

In this program, students learn how to lead their organization’s big data objectives through data management and statistical analysis. You will solve complex and multidimensional business problems using sophisticated data analysis software and graduate with the knowledge, understanding, skills, and hands-on experience to become a data architect and senior leader.

Why Choose Nexus University for Your BSBA Degree?

  • We have deep experience with online higher education.
  • Higher education that is more accessible than ever.
  • We provide you with the tools to become a true professional leader.
  • You learn important communication, critical thinking and leadership skills.
  • All qualified applicants are accepted.
  • Transfer up to 90 general education credits.

Program Outcomes

Upon completion of the Bachelor of Science in Business Analytics, students will be able to:

1. Demonstrate a solid understanding of popular data analysis software.

2. Create data analysis programs to find solutions to their organizations’ data problems.

3. Create data analysis reports for organizations recommending solutions to their organizations’ data problems using advanced technology.

4. Communicate their data analysis findings to their organizations.

5. Serve as an advocate of data analysis design and ethical practice within their organizations.

6. Apply interdisciplinary and analytical skills to address business issues found within an organizational environment.

     

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    CAREER OUTLOOK FOR PROFESSIONALS WITH A BSBA

    According to the Bureau of Labor Statistics, employment of management analysts is projected to grow 14 percent from 2018 to 2028, which is much faster than the average for all occupations. Demand for the services of these workers is expected to increase as organizations continue to seek ways to improve efficiency and control costs. 

    Business analysts will be increasingly valuable as more companies incorporate digital technologies that allow for objective tracking and measuring across the entire enterprise. As an analyst, your job will be to define a problem, collect and analyze data pertaining to it, evaluate company processes and procedures, and ultimately recommend and deploy strategies designed to solve the issue.

    QUICK FACTS ABOUT BSBA HOLDERS 2

    • As of May 2019, the median annual wage for management analysts was $85,260.
    • The highest 10 percent in the field earned more than $154,310.
    • Demand for business and management analysts is expected to be particularly strong in the healthcare and health insurance industries.

    WHAT CAN YOU DO WITH A BSBA DEGREE?

     

    In a complex, data-driven world, professionals with the skills to organize and analyze business data in a meaningful way are becoming more valuable by the day. Nexus University’s Bachelor of Science in Business Analytics undergraduate degree program prepares students for careers such as:

    • Marketing research analyst
    • Operations research analyst
    • Data and analytics manager
    • Financial and budget analyst
    • Cost estimator
    • Statistician
    • Data visualization modeler

    Credit Requirements

    To be awarded a BSBA degree, a student must have a total of 120 credits. This is broken down into 60 lower division credit hours, which includes 42 general education credit hours, plus 60 upper division credit hours.

    The Admissions Process

    Applying to a degree program at the Nexus University School of Business is fast and easy. Applications are reviewed within 48 hours and all qualified applicants are accepted.  Upon reviewing your application, your admission representative will contact you to follow up with the admission process.

     

    If you need more details, please visit our Admission page. If you’re ready to take the first step, you can:

    APPLY ONLINE NOW

    Curriculum Plan

     

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    Course Descriptions

    BIS 124 Computer and Internet Literacy
    This is an introductory course in basic computer and internet use. It covers computer hardware and software fundamentals (including the use of Windows), key productivity applications (including word processing, spreadsheets, and presentation systems), and living in an online world (including network fundamentals, e-mails, and the effective use of the Internet as a communication tool and information resource). Students will develop basic computer skills to aid them with college studies and workforce readiness. Hands-on use of a personal computer is required.

    BUS 214 Introduction to Business
    Introduction to business, including business functions and management. Consideration of the free enterprise system forms of business ownership and the role of business in society.

    MAT 111 College Algebra
    This course contains topics such as solving and graphing linear, absolute value and quadratic inequalities; properties of exponents and logarithms; solving radical, absolute value, exponential and logarithmic equations; properties and graphs of quadratic, absolute value, square root, cubic, and cube root functions; and systems of linear equations and inequalities. Applications appear throughout the course.

    ENG 112 English Composition I
    This course is designed to introduce students to the writing, reading, and thinking skills necessary for success at the college level.

    STA 121 Statistics
    A first course in statistical methods including such topics as collecting, grouping, and presenting data; measures of central tendency, position, and variation; theoretical distributions; probability; test of hypotheses; estimation of parameters; and regression and correlation. Use of statistical computer software will be required. Prerequisite: MAT 111

    ENG 122 English Composition II
    This course is a writing intensive course designed to improve critical thinking, reading, and writing skills. Students develop strategies for turning their experience, observations, and analyses into evidence suitable for writing in a variety of academic disciplines. Prerequisite: ENG 112

    ACC 223 Accounting I
    This course explores the role of accounting in providing financial information about an enterprise to decision-making. Emphasis is placed on understanding financial accounting from a user perspective. Course covers the reporting of financial position including coverage of assets, liabilities, equity accounts, the results of operations and cash flows. Prerequisite: MAT 111

    ART 113 Art Appreciation
    Art Appreciation is a course for non-art majors that introduces a chronological history of art including style, form, media, and meaning. This is a writing credit course with international/ intercultural content.

    STA 231 Business Statistics
    This course introduces the techniques used for the visualization of numerical data and descriptive statistics in business. After completion of this course, students will be able to explain how to obtain a suitable sample of business data and evaluate its validity and reliability for statistical inferences, produce tables and charts to organize and display qualitative and quantitative business data, interpret numerical business data using measures of central tendency and dispersion, apply fundamental concepts probability theory for inferential decision making for business, and perform a linear regression for trend analysis. Prerequisites: MAT 111, STA 121

    ACC 332 Accounting II
    This course is an introduction to managerial accounting. Topics include various products costing techniques, analysis of cost behavior patterns, budgeting, and the use of accounting information to solve problems. The course is taught from a managerial perspective. Prerequisite: ACC 223

    BIS 133 Introduction to Information System
    This course introduces students to the general purpose of information systems in organizations and their use of personal productivity software. Students will demonstrate tasks in common application software to include word processing, web browsing, spreadsheet modeling, database management, and presentation graphics.

    PSY 134 Psychology
    This course employs a scientific approach to the basic principles of human behavior, focusing on learning, motivation, perception, feeling emotion, intelligence, personality formation, and social interaction.

    MAT 341 Trigonometry
    This course is specifically designed to prepare student for in depth study of calculus. The topics that will be discussed include the functional approach to trigonometry, trigonometric, equations, trigonometric identities, solving triangles, vectors, polar coordinates and equations, and parametric equations. The instructor may require a graphing calculator. Prerequisite: MAT 111 with a C or better

    DAT 342 Introduction to SAS Programming
    This course introduces students to SAS Programming. The topics that will be covered in this course include but are not limited to (1) referencing files and setting options, (2) creating list reports, (3) understanding data step processing, (4) creating and managing variables, (5) reading and combining SAS data sets, (6) do loops, arrays, and (7) reading raw data from files. Upon the successful completion of this course, the students should be able to (1) create SAS programs to read data from external files, (2) manipulate the data into variables to be used in an analysis, (3) generate basic reports showing the results, (4) be able to understand and explain results from univariate analyses using proc univariate. Prerequisite: STA 121 or STA 231

    FIN 243 Finance
    Serves as a foundation course in business finance. Provides a conceptual framework for the financial decision-making process and introduces tools and techniques of finance including financial mathematics, capital budgeting, sources of funds and financial analysis. Topics include acquisition and use of short-term and long-term capital; financial markets, institutions and instruments; financial control; time value of money; cash, operation and long-range budgeting; and cost of capital. Prerequisite: ACC 223

    BIO 144 Biology
    A study of the biological principles that apply to all living systems. The course is a survey of living organisms with an emphasis on the human species and its environment.

    MAT 351 Pre-Calculus
    This course along with MATH 101 are specifically designed to prepare student for in depth study of calculus. Therefore, this course serves as a foundational course for calculus. The topics that will be discussed include sequences, series, mathematical induction, matrices, determinants, and systems of equations. Moreover, the following topics will be covered: polynomial, rational, exponential, and logarithmic functions and equations; and polynomial and rational inequalities. Functions and graphs are going to be emphasized. The instructor may require a graphing calculator. Prerequisite: MAT 111 with a C or better

    ECO 352 Microeconomics
    Foundation course devoted to the development and application of basic analytical tools and principles required for an understanding of major economic problems and policy alternatives leading toward solutions. Emphasis is placed on microeconomics analysis. Students will study markets under varying degrees of competition, which include market deficiencies, pollution, distribution of income, and international economics relations. Prerequisite: MAT 111

    SPC 153 Speech
    This course is designed to provide students with fundamental training and practical experience for speaking in public, business, and professional situations. Topics include: audience analysis, speech anxiety, critical listening, and preparation and delivery of speeches in various cultural contexts. Students will also learn to effectively incorporate audio and visual aids/ technologies for effective speeches.

    DAT 354 Introduction to Phython Programming
    This course introduces students to Python Programming. The topics that are covered include but are not limited to (1) working with variables, (2) repeating actions with loops, (3) using functions to simplify programs, and (4) storing collections of data. At the completion of this course, students should be able to create basic programs in Python. Prerequisite: STA 100 or STA 101

    MAT 361 Business Calculus I
    A course treating standard one-variable calculus and its applications for business students, as well as selected other business applications, and an introduction to multivariable calculus. Calculus topics include the derivative, methods of finding derivatives, applications of derivatives, the integral, methods of integration, applications of integration, and the calculus of the exponential and logarithmic functions. Multivariable calculus topics include partial derivatives and finding local extrema. Prerequisite: MAT 351 with a C or better.

    ECO 362 Macroeconomics
    This course emphasis is placed on macroeconomic analysis. Areas covered include national income and employment analysis, money and banking, economic growth, and comparison different economic systems, both within developing and developed world economies. Prerequisite: ECO 352

    HLP 163 Total Wellness
    This course emphasizes the importance of knowledge, attitudes, and practices relating to personal wellness. It is a course designed to expose students to a broad range of issues and information relating to the various aspects of personal wellness including physical, social and environmental wellness. This course integrates personal wellness and fitness in a classroom environment. Evolving current topics such as nutrition, disease prevention, stress reduction, exercise prescription, and environmental responsibility are integrated to enable the student to understand the lifelong effects of healthy lifestyle choices.

    SCI 164 Earth Science*
    An integration of the three classic disciplines of the earth sciences, geology, meteorology, and oceanography. Course will focus on the basic principles governing these disciplines, and the effect of each on man. Corequisite: SCIL 164

    MAT 471 Business Calculus II
    A course treating multivariable calculus and its applications for business students, as well as selected other business applications. Topics include functions of several variables and their derivatives, partial differentiation, optimization problems and LaGrange multipliers, special methods of integration, differential equations, probability and calculus, Taylor polynomials and infinite series. Prerequisite: MAT 361 with a C or better.

    STA 472 Introduction to Computational Statistical Software
    This course is designed to provide students with fundamental training in R programming. At the end of this course, students should be able to perform statistical analysis using R. Prerequisite: STA 121 or STA 231

    PHI 173 Introduction to Logic
    The principles and evaluation of critical thinking including identification and analysis of fallacious, as well as valid reasoning. Traditional and symbolic logic will be considered, and foundations will be laid for further study in each area. This is a writing credit course.

    ETH 274 Business Ethics
    The course of business ethics presents several concepts and studies that allow the student to discern which practices are best for the performance of an entire group and organization in a business setting.

    DAT 481 Advanced Business Analytics
    In this course students will learn core statistical methods for business with SAS® and approach real business analytics issues and techniques using a practical approach. This course will take students through an overview of statistics, data and data collection, an introduction to SAS®, and basic statistics (descriptive statistics and basic associational statistics). Moreover, this course will provide students with an overview of statistical modeling, effect size, statistical significance and power testing, basics of linear regression, introduction to comparison of means, basics of chi-square tests for categories, extrapolating statistics to business outcomes, and some topical issues in statistics. Prerequisite: DAT 342, MAT 471, STA 121 or STA 231

    MGT 282 Organizational Behavior for Managers
    This course prepares students to understand the influence that behavior has on leading and managing organizations. After completion of this course, students will be able to describe the role of a manager within an organization, summarize key concepts and terminology related to organizational behavior, explain the influence of leadership styles on individual performance, examine the roles and interaction of group and team members, describe the relationship between job fit, job satisfaction, and job performance, and the relationship between the human resource function and organizational development.

    SOC
    This course is designed to introduce students to the basic terminology, theories, research and topics studied by sociologists. More specifically, students will be introduced to the relationship between the individual and society; how social structures, such as organizations, family, the mass media, etc., shape views, perceptions, and behaviors; and to society’s issues and problems.

    ETH 274 Business Ethics
    The course of business ethics presents several concepts and studies that allow the student to discern which practices are best for the performance of an entire group and organization in a business setting.

    STA 491 Applied Regression Models
    In this course, students will use the application of regression models using statistical software to solve real world problems. Among the various topics that will be covered include simple linear regression model, multiple regression model, and logistics regression model. Prerequisite: MAT 471, STA 121 or STA 231

    DAT 492 Business Research Methods
    This course provides students with a practical perspective on how research can be applied in real business situations. This course has an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the course.

    COM 493 Business Communication
    Introduces students to the expectations of writing in the workplace and explores the ways in which technology and media help shape professional communication. Students will hone their writing skills and study audience analysis, persuasion strategies, ethics, and working collaboratively. While students will practice communicating using traditional business genres such as memos, employment correspondence, reports, and proposals, they will also develop skills in document design, effective use of graphics, and oral presentation. Assignments topics are based on the students’ major, career goals, and interests.

    PHI 494 Critical Thinking and Decision Making in Business
    This course addresses foundational skills in the analysis, synthesis, prescription, and application of critical thinking and decision making in business environments. Emphasis is placed on thinking critically, creatively, and ethically, and decision-making outcomes.

    STA 401 Time Series Analysis and Forecasting
    This course introduces students to the foundations of univariate time series forecasting in a very methodical and structured framework, helping the students understand what time series is about and how to decompose their structure using various rigorous approaches. This course compares exponential smoothing approaches to various other univariate parameterized approaches, making each of them understandable. Prerequisite: DAT 342, DAT 481, MAT 471, STA 121 or STA 231, STA 491

    DAT 402 Data Mining for Business
    This course students will learn to approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way. Moreover, they will learn general concepts for actually extracting knowledge from data. Prerequisite: DAT 342, DAT 481, MAT 471, STA 121 or STA 231

    DAT 403 Big Data Analytics and Visualization for Business
    This course introduces students to data visualization using R. The students will learn various visualization libraries included in R to represent data. They will create elegant codes to craft graphics using ggplot2. They will add elements, text, animation, and colors to their plot to make sense of data. By the successful completion of this course, students should be able to use R’s popular packages—such as ggplot2 and more—to create custom, interactive visualization solutions. Prerequisite: MAT 471, STA 121 or STA 231, STA 472

    MKT 404 Marketing
    Understanding and satisfying consumer needs through product planning, pricing, promotion, and distribution. Students identify and analyze marketing problems. Discovery and application of marketing skills are developed by marketing planning assignments, computer simulation, and case analysis.

    1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Management Analysts, on the Internet at https://www.bls.gov/ooh/business-and-financial/management-analysts.htm (visited July 28, 2020

    2Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Management Analysts, on the Internet at https://www.bls.gov/ooh/business-and-financial/management-analysts.htm (visited July 28, 2020).

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